Giving the Witch Hunter one last cleaning.
For us, Sea Otter 2018 was especially meaningful. It marked the one-year anniversary of the Loam Wolf dream. A year ago, we were three dudes that lost our jobs and had a dream to do things differently. This time we were showing up with some proof that we were stubborn enough to stick around and hopefully make a name for ourselves in the great big Internet pond of mountain bike media. In the first hours of the show, photographers and journalists ran through the venue searching for the new products. Each year it’s a race to see who can get the “X brand launches Y new product” posts up first. Once the photos are shot, they get quickly sent back to a team waiting in the media room to post it on the various sites. As outsiders looking in, the race is not only self-consuming but stressful. It burns a lot of people out and we want more for ourselves and our readers. Our team had another objective for Sea Otter.
Instead, our goal for Sea Otter was to work with brands to come up with cool and interesting stories for the rest of the year to share with all of you. We enjoy taking the time to visit with pro athletes and brands that we identify with and believe in. Together we create story concepts and begin to work out logistics. We had goals set and tried to visit all the brands we could, despite not stopping for lunch breaks and being physically drained at the end of the day, we still felt like we had more to do every day. Hell, we couldn’t even take any good pictures for this story! Even on Sunday at 5:30, we were still walking around trying to pitch ideas and establish relationships for future projects.
Chili Dog, Sourpatch and Drew – “Did we really make it one whole year!?”
As if dehydration wasn’t enough of a prize every day, we always end up racking some serious miles walking around the venue. My personal record for one day was 9.7 miles of walking and 21,223 steps with a total of 59,959 steps over the event.
Having so many brands present is also a great time for us to work to line up future giveaway bikes. With the growing popularity of each build, we’re hoping to build four bikes a year to give away to our awesome fans! If you haven’t seen our current giveaway bike, check it out here.
After the event is done the work is far from over. In fact, just about every night has a list of opportunities requiring more “professional” attention. Whether it’s a movie premiere and appetizers or the annual ride with Leatt, most of our evenings fill up quickly.
Steps walked during the one mellow day we had.
Each year, Leatt puts on an event to show off a new product or two. The new product part is really just an excuse to get everyone together. This year they continued the annual beach cruiser bar crawl. We’re not so sure we’ll be allowed back next year by the bike rental place.
Anytime you get a bunch of media squids together and feed them free food and alcoholic beverages, things are gonna get weird. Throw in some rental beach cruisers and you’ve got a winning recipe with bike-breaking experts. If there wasn’t a record yet for the most stairs sent on a 4 person pedal cart, we officially made one. I perfected the beach cruiser stoppie, while others got to work on their park bench trials skills. Leatt riders Teal Stetson-Lee and Lauren Gregg also joined along for the chaos and got pretty rowdy themselves, skidding, sliding and making us all cry from laughter. Expect a very cool story featuring Lauren and Teal on real bikes in the coming months.