Riding Thrones

Game of Thrones Meets Action Sports

Photos by Lorenz Holder | Presented by f-stop

Famed Photographer Lorenz Holder & Red Bull BMX’er Senad Grosic Photo Series

f-stop, the world’s leading camera bag and accessory company announced today the release of the next chapter in popular Storyteller Series in partnership with Creative Agency, Guild26. Riding Thrones, a photography series by internationally acclaimed and two-time Red Bull Illume-winning photographer Lorenz Holder combines his two favorite things: BMX bikes and Game of Thrones. Taking place against some of the series’ most memorable backdrops, Holder and his subject Red Bull BMX rider Senad Grosic, create a stark contrast between the real world action of BMX and the fictional world of Game of Thrones’ Westeros.

Riding Thrones

From Lorenz
“About three years ago I was watching the first episode of the first season of Game of Thrones,” said Holder. “I can still remember how it hit me when I saw that first location – what they call the Haunted Forest. My mind just said, “Wow.” The landscapes and the look of the world of Westeros were amazing to see. I was immediately inspired and I knew I wanted to shoot there.”

Partnering with Guild26, f-stop and Holder birthed the latest installment in the Storyteller Series, Riding Thrones with Executive Producer & f-stop CMO Jonny Zeller at the helm.

“Part of the initial wave in the Storyteller Series, Riding Thrones is a powerful first step in a movement that hopes to redefine the way creators receive the resources they need to tell stories they otherwise couldn’t,” said Zeller, of the mission behind the series.

Riding Thrones

Part of Guild26’s Storyteller Series, funding for Riding Thrones came with no creative strings attached – simply the charge to create the best content possible in a way that tells a broader story.

Accompanying the photo series is a video feature showcasing the journey and story behind Riding Thrones, also directed by Zeller.

The Riding Thrones series will tour globally with exclusive events held in three countries and feature photographer Lorenz Holder, BMX Rider Senad Grosic and Executive Producer Jonny Zeller.

Visit ridingthrones.com for the full-length feature and showing event details.

Riding Thrones
Riding Thrones

ABOUT STORYTELLER SERIES
The “Storyteller Series” is a mixed media endowment program powered by creative agencyGuild 26 that aims to empower creative individuals to produce their passion project. No requirements, no restrictions, no strings attached. Just freedom to tell powerful stories with vision, passion and soul. The mission of this program is to allow creatives to realize their full potential through a project they’re personally invested in, keeping the fire of inspiration burning bright within the agency’s favorite directors and photographers.

ABOUT GUILD 26
Guild 26 is a creative agency that builds brand engagement and customer experience through transmedia and immersive campaigns. We focus on stories – brand stories, customer stories, project stories – to create strategies and campaigns built around these stories and core brand values.

Over the last 15 years, we’ve developed deep, long-term relationships with our 100+ Brand Partners by supporting an assortment of collaborations and investments in related divisions and companies.

ABOUT LORENZ HOLDER
Lorenz Holder grew up in Munich, close to the Bavarian mountains, and it is those mountains that have always played a major role in his life. Lorenz was a semi-professional snowboarder back in the day, until he injured himself badly and he pretty much had to quit snowboarding for a whole season in 2003. In that time Lorenz discovered the pleasure of photography for himself. Lorenz was fascinated by photos that could describe a whole scene, a whole story or even a whole day, in just one small moment caught on film. This fascination was one of the biggest motivations for him to start his career as a professional photographer.

ABOUT F-STOP
The leading innovator in adventure camera carry, f-stop pack systems are widely recognized for their rugged build, comfort, and modularity. By collaborating with professional photographers, f-stop has rethought what it means to haul camera equipment. f-stop brings you hardworking packs, designed to protect your gear and keep you organized, even in the most hostile environments.

Riding Thrones
Riding Thrones
Riding Thrones