Fasthouse Company To Enter Into Mountain Biking
Punk rocker and mountain bike industry veteran Mike Redding to lead the charge
We just got off the phone with Mike Redding who told us to refresh our Inbox. The news of his move came as a bit of a surprise as Redding had been with Fox Racing for many years. However, knowing Mike’s personal flair for being edgy and raw, it didn’t really shock us too much as the crew from Fasthouse also has a tendency to favor the raucous over the refined, and that’s just what we love about ‘em.
We’re excited to see what (and who) Fasthouse brings to the MTB world with Redding steering the ship.
Santa Clarita, CA – (Sept. 11, 2017) – Fasthouse, the motocross gear and clothing brand, is making their debut into MTB. With a collection that suits all different kinds of riding with individual style for everyone, the brand will debut in spring 2018.
Fasthouse founder Kenny Alexander said, “We are excited to bring the Fasthouse moto style into the MTB world. Drawing from our moto background of having fun and racing sometimes, will fit in nicely into the MTB line that Fasthouse will be launching in spring. We are totally stoked to add Mike Redding to the team. I love his style. He will fit into our family perfectly. I can’t think of anyone else better to get our mountain bike division rolling.”
Redding comes to the company with 18 years of experience in marketing, with an emphasis in mountain bike sports marketing, having most recently worked at Fox Racing and prior to that, Troy Lee Designs.
“I was excited when Kenny gave me the nod to head up their MTB program at Fasthouse,” said Mike Redding. “What drew me into this company is the edge and punk rock attitude that shows in their moto gear and their athletes. I’m looking forward to building a fun team to do videos and movies and throw some great parties along the way. We will be the Purveyor of Good Times!”
Go to Fasthouse.com and check in for more announcements about the MTB program.
Our passion is the motorcycle. In the beginning, the guys cutting first track were courageous, free-‐thinking, and the essence of cool. The heart and soul poured into their love of riding and racing spawned a lifestyle. We invite you to share with us that lifestyle. You can be born into it or you can find it along the way, but once it gets in our blood, it stays there forever. Fasthouse…Speed, Style, and Good Times!
Mike Redding (Left) and Kenny Alexander (Right).