We reached out to Shred, The Kelly McGarry Foundation and Sam Gale himself to catch up on the new collection, and see what to expect from Sam in the future.
TLW: For those that aren’t aware of the great things that have been acheived, can you describe examples of specific projects that the Kelly McGarry Foundation has helped to make possible?
Kelly McGarry Foundation Trustee Daniel Wypler: In the beginning of 2016, we worked to establish the KMF and define how to honor Kelly’s legacy in an impactful manner. Late 2016 and 2017 have primarily been focused on memorial projects: the Fernhill Loop Memorial Bench and Trail, Red Bull Rampage McGazza Spirit Award, Crankworx Rotorua McGazza Award, the restoration of Kelly’s 2013 Red Bull Rampage bike and the first annual McGazzaFest. The KMF has also made a donation to build the McGazzaLand bike park in Nelson, New Zealand.
In 2018, we’re focusing our energy and resources on growing McGazzaFest to becoming one of New Zealand’s premier mountain biking events, and creating a McGazza-style backcountry hut and trail. We will also be concentrating on donating funds to other mountain bike projects throughout New Zealand.
TLW: How has Kelly influenced Shred as a company?
Shred Co-founder and CEO Carlo Salmini: Kelly joined our team not long after we kicked off our foray into biking. Consequently, he shaped both our products and our vision– an impact that continues today. Shred started in 2006 with a focus on skiing and snowboarding, but we have always loved mountain biking. After growing frustrated with the bike helmets and protective gear on the market, we wanted to translate our product knowledge from the snow to the dirt. Kelly was an incredible ally and advocate in doing this. With regards to products, he provided excellent, nuanced feedback on both their form and function. He had an eye for how to blend clean aesthetics with exceptional performance. Kelly’s passion and personality also aligned perfectly with the values that have always guided Shred. He was all about having fun and living life on his own terms. Kelly was one of the best riders in the game and even more importantly, an incredible person. His generosity of spirit and passion were always palpable and magnetic. Though his time with us was brief, the world is a better place for it. Needless to say, his legacy looms large at Shred. His perspective on life and biking mirrors our aspirations– to live each day to its fullest, push our limits and most importantly, simply have fun.
TLW: Can you go into more detail about Kelly’s role in helping Shred to design products like the Brain Box full-face helmet?
Shred Co-founder and CEO Carlo Salmini: Kelly came on board in the midst of the development of our Brain Box helmet and we hit the ground running with him. Consequently, it’s the product that bears the greatest testament to Kelly’s influence. In addition to being focused on the fit and protective technology of the helmet, he had a great eye for how to enhance its form while also enhancing its function. Everything from the vents, to the angle of the chin bar to the size of the cutout for the goggle and goggle strap was guided by Kelly’s input. Consequently, he was especially stoked to rock the Brain Box.