Ride Concepts March Radness


March Radness Campaign & Employee Announcement

We’re sure it doesn’t seem like overnight for the hard working crew at Ride Concepts but the newer shoe brand has gone from zero to signing heroes in a short matter of time! Founder and CEO Brandon Dodd released a statement about the brands earned success, “Our recipe from the beginning has been to make the most reliable mountain biking footwear for the aggressive rider while giving a home to athletes who risk their lives progressing the sport.” Nobody knows the risks better than Ride Concepts’ new team and athlete manager Paul Basagoitia.

Basagoitia, also known as Paul Bas, will take his 15 years of experience as a professional rider and use them to foster a beneficial relationship between sponsor and athlete. “I’ve had many team managers over the years, lots of them great and a few shitty ones too. I’ve learned a lot from them and look forward to being the best TM I can be.” Along with continuing to balance his obligations as a sponsored athlete, Paul will be helping all of Ride Concepts’ global riders deliver creative and exciting content that represents the brand’s slogan, “Ride every day.”

Ride Concepts March Radness

Paul Bas

Also new to Ride Concepts is Rick Reed. As an outdoor industry veteran, Reed will be overseeing the brand’s strategy and direction while also directing media and communications. “We’re the new brand on the block but already have so many great stories to tell. From technical ingredients to creative design…” Reed shared.

When we asked Rick about why he joined Ride Concepts and what drew him to the brand he had a lot to say. “When Brandon and I first connected to discuss some business ideas, he gave me a pair of shoes to test. I thoroughly believe this category needs a new player but I wasn’t overly optimistic that someone would put together the entire package and do it for the right reasons. Once I rode the Hellion, I was quickly convinced that RC was onto something with the overall design package and ingredient partnerships with D30 and Rubber Kinetics…I was also impressed with the value of the shoes, which is unmatched. At that point I was keen to bring my experience to the team. Being part of a rider-owned organization, especially at the brand-building stage is extremely exciting and motivating. Bikes are a passion and so is the business and products that come with it. To live that passion on a daily basis while making the best mountain bike footwear as an independent company is something I don’t take for granted.”

Ride Concepts March Radness

Rick Reed

One thing’s for sure, Reed is amped to be joining the Ride Concepts crew and we’re sure that with his expertise and Paul’s impressive new team roster (we’ll announce that next week!), it’s a fact that we’re going to be seeing a big shakeup in the MTB shoe world!

Being that both Paul and Rick are new to Ride Concepts shoes, we wanted to ask them what they’re favorite new kicks are.

Paul Bas – “My favorite shoe at the moment is the Powerline but I can see that changing in the next few months. We have some cool things in the works with our athletes and look forward to sharing!”

Rick Reed – “I’ve been spending a lot of time in the Powerline lately and it has become my go-to shoe. The Powerline, and entire Flow series drops this spring and we think people are going to love them.”

Ride Concepts is also full swing in their March Radness giveaway campaign. During the month they’ll be giving away ten, $250 gear packages. Be sure to visit the link and sign up!

Ride Concepts March Radness

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