UK ROAD TRIPPING
Video & Photos by Laurence Crossman Emms
Riding styles are often a product of the environment, scene and geography you are brought up in. Despite being of relatively small size, the UK has a huge variation in scene. With the launch of the new Nukeproof Ridewear and its continued evolution to cover the needs, wants, and desires of our customers and athletes. With Nirvana and Kashmir for those that want performance, and Blackline and Outland for that more laid-back casual ride look, each line contains multiple items. There’s also the addition of Nirvana multi-layer waterproof outerwear and merino baselayers to keep riding whatever the conditions. With this in mind and to get to know the eclectic mix of athletes, it seemed fitting to do a road trip! Thanks to Land Rover for the loan of a new Discovery Sport to do it in comfort!
Formulating a structured and strict plan (on the back of a napkin) to show off the variety of the new Nukeproof Ridewear. Picture/ Video man Laurence Crossman Emms and me- the chaffer, looked to cram in 4 “locals” ride spots into 4 days with 5 of our athletes thought the UK. 4x World Championship Medallist Natasha Bradley in the South West, Ex BMX pro Ed Williams in the Midlands, Team Wideopen Mag ace, current Scottish Enduro Champ Christo Gallagher in Scottish boarders, and Mr Gas to flat Adam Brayton in the Lake District. Nukeproof’s male model extraordinaire, man of style and also double Wold Championship 4x medallist; Luke Cryer also tagged along.