Norco Bicycles

Introducing the All-New Optic

Norco Bicycles is excited to announce the totally re-designed and re-focused Optic – the latest addition to their line of world-class mountain bikes.

Developed on, and inspired by their backyard trails in the mountains surrounding their Vancouver-area headquarters and throughout the Pacific Northwest, the 2020 Optic is an evolution of Norco’s new holistic, progressive design philosophy that is designed specifically for high-speed, short-travel Trail riding.

Though the new Optic shares its name with the company’s past all-rounder trail platform, there isn’t a single aspect of the new bike that hasn’t been examined, re-addressed and overly-scrutinized from previous versions. With this new bike, there is a clear priority put on creating a rippin’ fun short-travel trail bike with the agility and confidence riders need to manage speeds that usually overwhelm bikes with this amount of suspension travel.

Norco Optic

The Optic’s carbon frame uses Norco’s new holistic, progressive design process to create its highspeed, short-travel performance, with geometry prioritizing confident, playful descents, railing corners and boosting jumps. The precision suspension kinematics and custom RockShox DH shock create 125mm of plush rear travel, which has been matched with a bump-eating 140mm Pike on every model for the control riders need to keep their mind on the trail, and off of what the bike is up to.

The steep seat angle and long top tube will help get all the power and grip they need to claw back up, but make no mistake, what the Optic really wants to do is rip back down again.

Each model benefits from a descent-focused parts package, featuring 180mm 4-piston hydraulic brakes, light, stiff 29er wheelsets, short seat tubes mated to long-travel dropper posts for increased clearance, and grippy, aggressive Schwalbe soft-compound 29×2.35” tires.

The all-new Norco Optic will be available November 2019 and is available in S, M, L and XL, with a selection of four complete bikes and a frame kit available through Norco dealers and online at norco.com.

Norco Optic

RIDER BENEFITS

Norco Optic

PROGRESSIVE DESIGN
The Optic uses Norco’s holistic approach to fit, geometry and suspension kinematics to achieve its playfully aggressive personality. The unique combination of our next generation of Gravity Tune, longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so riders can attack the trail.

Norco Optic

FULLY CUSTOM SUSPENSION
We created the Optic’s suspension design around a very specific shock, with spring and damper characteristics that would help define its ride. Unfortunately, that shock didn’t exist, so we asked RockShox to build us a fully customized Super Deluxe Ultimate DH rear shock with everything we were looking for, and they delivered! We liked it so much, in fact, that we put it on every Optic in the line!

Norco Optic

HIGH SPEED BY DESIGN
By relaxing the Optic’s head angle for stability, we fine-tuned the handling with reduced-offset forks and short 45mm stems to provide additional high-speed precision and predictability for more aggressive trail riding.

Norco Optic

EQUIPPED TO DESCEND
To bolster the Optic’s descending prowess, each bike is equipped with 4-piston disc brakes, shorter seat tubes, long-stroke dropper posts and aggressive knobby tires.

Norco Optic

DON’T FORGET ABOUT THE SETUP
We put a lot of effort into ensuring riders have the best possible ride quality and experience on any of our Norco bikes. Setting up your bike correctly is essential when you want to get the most out of your Optic. Our detailed setup assistant allows riders to set up their bike and suspension for their weight, morphology, terrain and personal preference.

Custom tune your suspension to get the most out of your Optic with the Suspension Setup Assistant.

Norco Optic

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