Orbea announces their new content project; My Perfect Shot, a new 4 part series focused on inspiring riders through powerful storytelling. Highlighting the stories of athletes, adventurers, professionals, and content creators alike.
What does it take to get ‘the shot’? In our quest for content, we follow athletes and creators in search of the “Perfect Shot”. Capturing content can mean different things to many different people, for us, it’s an art form. The main objective of photography is the communication of moments in time that may otherwise be forgotten.
Some photographers prefer the thrill of finding the perfect shot, getting the perfect angle, and connecting the lighting and subject altogether, it gives them a sense of freedom. We document as they share experiences searching the country for a new perspective, which may be just over the next horizon.
Our lenses take us to California, where our muses have the opportunity to truly express themselves as creatives and athletes. We invited people from the snowboard world, from the bike industry, and from the content-creation sector to pour their souls into obtaining an image that represents something greater than themselves. Something to be remembered.
My Perfect Shot is more than just a series, it’s a call to action for others to share their content. To build a community where photographers, cyclists, and adventurists alike can share their stories and live through the experiences of others. We urge you to see the world with a new perspective, to evoke emotions that move you to create your own photo memories to stand the test of time using #MyPerfectShot, and follow along @my_perfectshot to see the world through the lens of other creators.