“Ride first is a philosophy that not only encompasses our product development but is infused in our culture and is in every aspect of what we do from product creation to having a meeting on the trail. It keeps us designing bikes for the rider because we are the rider.”
– Travis Tomczak, Cannondale Mountain Bike Manager
The location is the Black Forest trails, near Freiburg, Germany, five minutes from Cannondale’s European R&D facility. It’s spring of 2022 and the Cannondale Moterra Neo LT has just been unveiled. The dirt is of the hero variety. The level of stoke is high. The directive? To send it.
Cannondale’s in-house riders, racers, engineers, marketers, designers, and all-around nerds share an objective: create bikes and products that they want to use themselves. The formula is simply that whatever we make must feel right. Sure, there’s always a watchful eye on things like market trends. Questions are always asked. Assumptions and givens and lore are always challenged. And there are endless charts and graphs to pour over. But at the end of the day, numbers come later. We ride first.
Check out Moterra Neo here: https://bit.ly/3d0I4F4