Norco Bicycles will reinstate its 2023 Norco Factory Team program focused on the UCI World Cup DH series.
Almost immediately after taking charge, newly appointed CEO Sean Sullivan reversed last month’s decision to pause the program.
“It’s impossible to quantify the inspiration and pride Norco has felt in supporting these talented athletes for the past 30 years, and pausing the team didn’t reflect that commitment,” he explained.
“These riders play a huge role in the development and testing of our bikes and technology, and they are the embodiment of what drives us.”
The team will challenge a full international DH calendar with a three-rider Elite roster featuring:
• Gracey Hemstreet – 2022 World Cup Junior Women Overall Champion
• Lucas Cruz– Following his best-ever Elite season
• A yet-to-be-named Elite DH veteran
“At the end of 2021, we decided to prioritize DH, so the XC team was informed before 2022 even started that they’d need to find a new home by the end of the year,” said Team Manager Kevin Haviland.
“This wasn’t a decision we took lightly, but building a DH team around some of the best riders in the sport lets us continue our legacy of fostering talent, while developing, testing and proving technologies that benefit every rider on the trail.”
Additional announcements regarding full rider roster, team co-sponsors, race schedules and other details will be made available as the re-booted Norco Factory Team takes its final form in time for an exciting 2023 season!