Engineered for the Ride
Words/photos by Chili Dog
Do you ever think about how much time, effort and sweat goes into making the products we ride? Sometimes as riders it’s easy to loose perspective on things, forgetting that every single component on our bike is the result of teams of people dedicating months or even years of their life to making it a reality. These unglamorized worker bees work tirelessly to drive the industry forward in hopes of making mountain biking more fun. Often times, at the expense of their bank accounts, sanity and sleep. While we may be some of the first to complain about the high prices of MTB gear, we don’t want to discredit the NASA-level engineering and thought that goes into the designing and testing of each small part, down to every last threaded bolt.
When we asked Colin why he felt the bike world needed another wheel brand he replied, “I wanted to solve the complaints people were having. The changes and fine-tuning you can achieve with carbon are infinite. People were complaining about harshness, wheel failure and other issues. I knew I could make something better.”
Like many good homegrown projects, Colin Esquibel started Spēd in his garage. Things weren’t easy, especially in the hyper competitive and heavily saturated wheel market. Making a quality product was only half the battle. Once the product has landed, you have to fight for a name in a market separated by fractional differences, or more often than not, marketing dollars.
Colin Esquibel knows a sleepless night all too well. After working at several big name companies, like GIANT, Crankbrothers and BOX, he has a long history of making parts and tools that we’ve all used. After years of countless overtime hours he felt the call to start his own project and work the long hours on his own terms. Only true masochists want to start their own company from scratch– we would know.
After years of working on projects big and small, Colin realized that there are three major parts of a bike that affect the way it rides in a significant manner: the frame, suspension and wheels. With passion and years of experience on other wheel projects, Colin knew he had what it took to make something better. Spēd Precision was born.