WHAT’S IN A NAME?
Words by Drew Rohde | Photos by Ryan Robbins
Video by Brian Niles
The more brands we visit for our Behind the Brand series, the more we grow to appreciate the different chemistries, vibes and missions of companies in the bike industry. Fezzari Bicycles was one of our favorite stops so far, as they’ve got awesome local trails, a great story and family feel that made us outsiders feel like we’d enjoy punching the clock in Lindon, Utah.
Founded by Chris Washburn back in 2005, Fezzari Bicycles is one of the youngest brands we’ve featured. To learn how Fezzari got its name; what led Chris to leave the automotive industry and start a bike company; and how he took his first order of 250 bikes and turned it into the rapidly growing company it is today was quite a story to hear.
If you’ve not heard of Fezzari Bicycles, they’re a consumer-direct brand from Utah and have been growing in popularity thanks to their America-designed and engineered bikes, which happen to offer a competitive value. They also give some unique customization opportunities for buyers who want to tune the bike to their specifications, which is part of their larger 23-Point Custom Setup process. They even offer a “Love it or Return it” guarantee in case riders feel the bike isn’t quite the right fit for them.
The points above are in line with Chris’ founding principles – to offer the best quality bikes in their class; provide personalized customer support and provide great value. These points are proudly hanging from huge banners in their fresh new HQ, which is built on family land. Check out our Behind the Brand video from Fezzari HQ where we show you around, meet the Fezzari team, and get immersed in the culture that shaped the company.
To learn more about Fezzari Bicycles and explore their custom fit program and bike builder, visit Fezzari.com