BEHIND-THE-BRAND

CANYON BICYCLES GERMANY

Spread across the unassuming German city of Koblenz are the headquarters and facilities of a brand that has been growing rapidly both in size and presence in the cycling world – Canyon bicycles. As a direct sales powerhouse, it was difficult for us to imagine what was going on behind the doors of the Canyon buildings in Germany, so our crew was very excited to pay them a visit to film this Behind The Brand feature and get some insight into the characters making it happen behind the scenes.

From their Koblenz showroom and demo center named “Canyon Home”, through their test labs, factory, and “Pro Sports division” where they manage their huge roster of sponsored athletes, it was a very interesting trip and left us with some elevated appreciation of the Canyon brand and product.

Canyon has a keen focus on innovation and performance, which was evident throughout our visit. From their use of tech in their quality control, to the processes they’ve developed to improve efficiency in their factory, there was a lot to impress us along the way. But even more impressive was the passion that we felt from the characters we spoke to – all with the same enthusiasm about their jobs and bikes in general.

Of course, we had to sample their local trails, which turned out to be a pleasant surprise, but had our hearts pounding as we tried to stay rubber side down in the slick mud while following the Canyon employee shredders who joined us.

To learn more about Canyon and their wide range of bicycles spanning most styles and disciplines, head to www.canyon.com.