THE AVINOX MG CONCEPT eMTB

June 24, 2026

At this year’s Eurobike, Avinox and Mondraker will present a unique collaborative project: the MG Concept.

The Mondraker MG Concept represents a shared commitment to innovation, exploration, and technological leadership. Built around Avinox’s Motor Gear development program, the project serves as an advanced research platform designed to accelerate learning, challenge conventional thinking, and explore technologies that may define the next generation of mountain biking.

Innovation has always been part of Mondraker’s DNA. Throughout our history, progress has come from a willingness to question assumptions, test new ideas, and invest in technologies long before they become industry standards.

The MG Concept continues that tradition.

Developed by our Engineering, R&D, and CMF teams in close collaboration with Avinox, the project provides an opportunity to investigate emerging technologies across drivetrain integration, intelligent systems, rider interaction, advanced sensing, telemetry, environmental awareness, and frame engineering. More importantly, it creates an environment where ideas can be explored rapidly, validated in real-world conditions, and translated into meaningful knowledge.

The MG Concept is not defined by a single innovation or technical feature. Its value lies in the platform itself: a vehicle for experimentation, learning, and discovery. By bringing together advanced technologies and new approaches to system integration, the project allows us to better understand how future riders may interact with their bikes and how technology can enhance that experience.

Projects like the MG Concept are essential because they allow us to look beyond current product cycles and explore what is possible without predefined limitations. They strengthen our engineering capabilities, expand our technological understanding, and help position Mondraker at the forefront of innovation within the bicycle industry.

As development continues, both Mondraker and Avinox will evaluate the insights generated by the project and identify opportunities for future application. The knowledge gained through this process will help inform our long-term vision and reinforce our commitment to delivering world-class innovation to riders around the world.

The MG Concept reflects a simple belief:

The future is not discovered by following established paths.It is created by those willing to explore new ones.