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This series will take us to brands near and far, large and small and we look forward to bringing you along for the ride.  

The bike industry if filled with passionate and hard-working people who often times sacrifice their own ride time just to work in a field they love. In our Behind the Brand series, our crew will set out to visit companies large and small and document the stories, people and personalities that make them all uniquely different yet unified in delivering the same goal, the best mountain biking experience possible.

Every Behind the Brand episode will be different, as each company is different. Some episodes may focus on the history of a company, where they came from and how they got to where they are while others may focus on one detailed portion of their operation, like product development or design for example. Regardless, we hope these episodes help humanize the brands and people behind them as we showcase the passion and mission these people have in putting out the best bikes, components, protective equipment and accessories they can.