Revelyst

Bell And Giro Dealer Direct And DTC In UK

New Customer-Centric Model Hopes To Benefit UK Audience

Revelyst, a global leader in high-performance sporting gear, is excited to announce the expansion of their dealer direct and direct-to-consumer (DTC) model for its Giro and Bell brands in the United Kingdom. This decision marks a significant evolution of a multichannel approach with renowned brands. Fox Racing, Giro Sport Design and Bell Helmets will engage directly with UK retailers and consumers aiming to be the partner of choice. This move enabled the growth of both the selling and customer experience teams based in-country.

From January 2025, Revelyst will directly oversee the sale and distribution of Giro (bike and snow) and Bell (bike and powersports) products within the UK. This move is driven by Revelyst’s commitment to enhancing the customer experience, strengthening brand presence and fostering deeper connections with UK retailers and consumers.

A Customer-Centric Approach

By adopting the distribution model, Revelyst aims to provide UK consumers with:

• A Seamless Shopping Experience: Enhanced access to the full range of Giro and Bell products through select retail partnerships and dedicated online platforms.
• Exclusive Product Launches: Earlier access to new releases and exclusive collections.
• Enhanced Customer Support: Direct channels for support, education, and engagement, ensuring customers have the information they need to select the best products for their needs.
• Direct stock access to a UK based Service Center: Since August 2024 Revelyst operates and serves the UK market with Fox Racing on a 5.000 sqm logistic center, managed by a 3PL worldwide leader in logistics. This supports a high level of service and quick replenishment all Revelyst UK partners can expect in the future.

Revelyst’s Vision for the UK Market

“Switching to a customer centric model is a transformative step in our mission to bring the world-class design and innovation of Giro and Bell closer to our UK audience,” said Jeff McGuane, Revelyst’s Adventure Sports President. “We are grateful for our collaboration with our partners over the years, and this evolution reflects our vision to deliver a more tailored and engaging experience for our customers.”

The transition is aligned with broader global trends in consumer behavior, where direct connections between brands and customers are increasingly valued. Revelyst is dedicated to ensuring a smooth transition, working closely with existing dealers to minimize any disruptions and guarantee continued access to Giro and Bell products during the changeover.

Looking Ahead

UK retailers and customers can expect exciting developments in the coming months, including the launch of refreshed e-commerce platforms for both Giro and Bell, alongside expanded community initiatives and events designed to celebrate and support the UK cycling, snow and powersports communities.

For further updates, please visit https://uk.giro.com and/or https://uk.bellhelmets.com or follow Giro and Bell on their social media channels.