Welcoming Mountain Bike Legend Eric Porter to the Canyon CLLCTV

April 2, 2026

CARLSBAD, CA — April 2, 2026 – Canyon Bicycles today announced that adventure rider and mountain bike icon Eric Porter has joined the Canyon CLLCTV as the brand’s newest ambassador. Known for his dynamic riding style, engaging storytelling, and passion for sharing the sport with riders of all ages, Porter will bring his signature blend of adventure, creativity, and family-focused riding to Canyon’s global community.

For more than two decades, Porter has been one of the most recognizable fi gures in mountain biking. Beyond his accomplishments on the bike, he has inspired riders worldwide through his widely followed PorterMTB YouTube channel, documenting family adventures, backyard dirt jumps, and global bike expeditions. His content highlights the idea that mountain biking is more than a sport, it’s a lifestyle centered around friends, family, and the outdoors.

A versatile rider across disciplines, Porter is known as an all-terrain athlete who thrives on everything from trail riding and downhill to dirt jumping and gravel. As part of the Canyon CLLCTV, he will spend time riding the brand’s full lineup of bikes, often alongside his sons Milo and Owen, showcasing the shared joy of riding across generations.

“I’ve been a fan of what Canyon is doing for years now,” said Porter. “Along with that, I’m already friends with many of the team riders and the in-house Canyon crew, so it feels like I’m home. I’m incredibly honored to be part of this program and look forward to sharing our adventures with the world.”

“Eric has been inspiring riders for decades,” said Devin Riley, Marketing at Canyon Bicycles. “From pioneering MTB slopestyle and street riding in the early days to building one of the most authentic and relatable voices in mountain bike media today, Eric represents everything we love about riding bikes—creativity, adventure, and community. We’re excited to welcome him to Canyon and see where his next adventures take him.”

In the coming months, Porter will release a series of new videos on the PorterMTB YouTube channel featuring Canyon bikes across a wide range of terrain from Utah’s desert trails to international mountain destinations; continuing his mission to share the joy of riding and introduce new riders to the sport.

About Canyon

Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold’s garage and grew to be the world’s largest direct-to-customer manufacturer of road bikes, mountain bikes, triathlon bikes, gravel bikes, hybrid bikes, and electric bikes.

Canyon have earned their glowing reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider.

While Canyon partners with some of the fi nest athletes on the planet, their mission, ‘Inspire to Ride’, highlights how they work to promote the power of cycling to everyone.

Canyon products are exclusively available online at www.canyon.com or via the Canyon app.