NORCO ADIDAS RACE DIVISION
PREDATOR KITS UNLEASHED
July 1, 2026
Today, Norco adidas Race Division unveils its second collaborative World Cup race kit, debuting at Round 4 of the UCI Downhill World Cup in La Thuile, Italy. Designed in partnership with adidas and brought to life by POC, the new kit represents the mindset required to race at the highest level: 100% committed, calculated, and always on the attack.
Following the debut of the Teamgeist-inspired livery that celebrated adidas’ football heritage, the latest collection takes inspiration from nature’s apex predators and adidas’ iconic Predator soccer cleats and shoes. Each rider has been paired with an animal that reflects their unique racing style and personality, transforming the team into a pack of hunters ready to take on the world’s toughest tracks.
Gracey Hemstreet races as the Tiger – patient, precise, and explosive when it matters most. Danny Hart takes on the Tyrannosaurus Rex. Ever since his iconic race run in 2011, Danny has cemented himself as a dominant force. When Danny is on the attack, you’ll know. Junior standout Lina Frener embodies the Grizzly Bear, relentless and adaptable, charging every run with unwavering commitment. This is what it looks like when an athlete doesn’t fear confrontation. Completing the lineup is Bodhi Kuhn as the Serpent – calm, controlled, and striking with surgical precision.
More than just a fresh look, the Predator kit captures the identity of the Norco adidas Race Division: fearless athletes who thrive under pressure and leave nothing on the mountain. Since its launch, this race program has built a reputation for pushing boundaries on and off the bike, and this latest collaboration with adidas and POC continues that evolution with a race kit as bold as the riders wearing it.
Stay tuned on norco.com/athletes and @norcoadidasracedivision for more details on the team and race news throughout the season.
About Norco Bicycles
Founded as Northern Cycle Industries in 1964, Norco is a global leader in high-performance mountain bikes, known for its commitment to innovation, quality craftsmanship and the pursuit of industry-leading excellence. The mountains and trails of British Columbia are hard-wired into the DNA at Norco, and they will always be the ultimate inspiration for the character and performance of every Norco bike.
