CAM McCAUL JOINS THE ATHLETE ROSTER

June 23, 2026

Revel Bikes is proud to announce the addition of Cam McCaul to its roster of sponsored athletes. One of the most respected and beloved figures in freeride mountain biking, McCaul brings a lifetime of passion and community to a brand built on those same values. McCaul has spent more than two decades at the forefront of freeride and all-mountain riding, earning his reputation not just through competition results, but through an approach to mountain biking that prioritizes creativity, progression, and joy on the bike.

From Rampage to backcountry lines across the globe, his riding has long reflected a deep, authentic relationship with the sport. He is the kind of athlete whose love for mountain biking is self-evident every time he gets on a bike. That authenticity is precisely what drew Revel to McCaul, and McCaul to Revel. The brand was founded on the belief that world-class mountain bikes should be built by people who ride them obsessively, not by committee. Every bike Revel designs is an expression of that conviction, and the athletes the brand supports reflect it. The partnership with McCaul is a natural extension of a culture that has always valued substance over spectacle. McCaul described the connection he felt with the Revel team from the start:

“Aside from the bikes being insane, as soon as I cruised up to the booth at Sea Otter to hopefully meet the crew, I just had a good feeling in my gut that I was around people who love mountain biking as much as I do. There’s an energy around the brand that can’t be faked. They’re in it for the right reasons and they love this mountain biking thing the way I do. They’re constantly developing new amazing bikes, and I believe it’s a brand whose future is very bright. I’m so honored to have the opportunity to be a part of that!” – Cam McCaul

To start off, Cam’s Revels of choice will be a Ritual and the newly redesigned Ranger.

“I’ve been following Cam’s career since I was a bike obsessed kid, growing up in Alaska, and reading about him in magazines. When he reached out about riding Revel bikes, I was honestly pretty blown away.

Once that initial excitement settled down, we spent a lot of time talking about whether it actually made sense. Neither of us wanted to do something just for a headline or a short-term partnership. We were both focused on building something for the long haul, for the right reasons, and making sure we were genuinely aligned around sharing the stoke, building community, and bringing more people into mountain biking.

The more we talked, the more obvious it became that our values were incredibly aligned. It’s a huge honor to have Cam riding Revel bikes, and I couldn’t be more excited about what’s ahead. Now I just can’t wait to watch him send a Ranger farther than anyone thought possible.” – Adam Miller Owner/Founder

Revel’s athlete program has always prioritized riders who embody the spirit the brand was built around: people who are all-in on mountain biking not because it’s a job, but because it’s their life. McCaul fits that profile completely. As Revel Bikes continues to expand its presence internationally and push its product line forward, having a rider of his character and caliber representing the brand is a meaningful step