YT INDUSTRIES & RMU ANNOUNCE POP-UP STORE COLLAB
IN THE HEART OF BRECKENRIDGE
June 18, 2025
YT Industries and Rocky Mountain Underground (RMU) are thrilled to announce the opening of a limited-time pop-up retail and experience center, combining YT’s gravity-fueled passion for mountain biking with RMU’s community-rooted mountain culture. Located at RMU’s iconic Breckenridge location, this collaborative space brings together two likeminded brands under one roof.
“We couldn’t be more stoked to be partnering with RMU to bring the YT Mill experience to Colorado. Their commitment to celebrating mountain culture aligns perfectly with our brand and we’re excited to create #Goodtimes with them in Breckenridge this season!” – Jeff Taylor, Global President YT Industries
“At RMU, we’ve always believed in building community through shared experiences in the mountains. Partnering with YT to create this pop-up is a natural fit – two brands driven by passion, purpose, and a love for the ride. We’re proud to open our doors in Breckenridge for a summer of adventure, connection, and good times.” – Mike Waesche, Founder & CEO at RMU
With a strong brand identity and core following, YT Industries anticipates attracting more mountain bikers to Breckenridge as it establishes itself as a leading presence in Colorado’s vibrant mountain bike scene. This partnership with RMU not only brings YT’s renowned riding culture to a new audience but also strengthens both brand’s commitment to community, connection, and the shared pursuit of #Goodtimes.
Visit YT-Industries.com to learn more.
ABOUT YT Industries
YT Industries was founded by Markus Flossmann in 2008 to give talented riders access to competitive dirt jump bikes. YT stands for Young Talent and reflects its founder’s approach to life: No matter the age, it is never too late to explore your hidden talent or passion and to try something new. It is never too late to LIVE UNCAGED.
To this day, YT focuses on mountain biking and offers a wide range of products from downhill and enduro to trail bikes as a direct-to-consumer brand. YT bikes are distinguished by high quality for an exceptional price. Be it Red Bull Rampage, Downhill World Championships, or World Cups, YT bikes have dominated at world-class events and carried the best athletes to major titles.
ABOUT RMU
Rocky Mountain Underground (RMU) is a leading manufacturer of high-performance skis and MTB gear, dedicated to pushing the boundaries of innovation and craftsmanship. Founded in 2008, RMU is committed to quality, sustainability, and the spirit of mountain culture. Join us as we continue to set new standards for excellence in the outdoor industry.