After finding success with their famous carbon/aluminium hubs Nukeproof went on to produce titanium frames, carbon fibre handlebars and a number of innovative components. After the American bicycle boom of the 90’s came to a dramatic decline Nukeproof struggled to remain in business. In 2004 Northern Irish DH racer and long-time admirer of the brand, Michael Cowan, saw a chance to save the brand. In 2007 Nukeproof launched its first products, titanium springs. These were shortly followed by more gravity led products; 760mm and 800mm handlebars, which were a rarity during that time.
At Interbike 2010 Michael and ex Downhill Masters World Champion Nigel Page decided that the time was right for Nukeproof to design and race their own bike, this paved the way for the development of Nukeproof’s first downhill frame: the Scalp.
2013 marked the first year that three-time Downhill World Champion Sam Hill would race for Nukeproof. Sam would go on to win two World Cups on the Nukeproof Pulse before switching to enduro full time. Sam went on to win three straight EWS overall titles aboard the Nukeproof Mega.