TLW MTB PODCAST

PRESTON MARTIN

BTI Co-Founder Talks Tariffs, Punk Rock, Bike Parts & More

March 24, 2026

In today’s episode with Preston Martin, Co-Founder of BTI. We’re diving into the history of BTI, one of the largest bicycle distributors in the country, punk rock music, bicycle parts, trends and more. We’ll dive into tariffs, their implications for consumers and bike shops, and some predictions for the future of the bike space. With insights from a seasoned expert in the field, listen along for valuable knowledge about the current state of the bike industry.

About Preston Martin

Preston Martin is the co-founder of Bicycle Technologies International (BTI), a leading bicycle distributor that has been servicing the bike industry since 1993. With a background in suspension services, BTI has evolved to become a one-stop shop for bike parts and accessories, supporting around 5,000 bike shops across the U.S. Preston’s expertise and experience make him a credible source for insights into the bike industry’s past, present, and future.

The Evolution of BTI: From Suspension Service to Bicycle Distribution

BTI began its journey in a garage in Ashland, Oregon, where Preston Martin started as a suspension service center. The company rapidly evolved, now offering a wide range of products for all types of bike shops. Today, BTI employs around 100 people and operates warehouses in Santa Fe, New Mexico, and Sparks, Nevada.

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