Many people think that Rocky Mountain bikes started in the late 90’s when freeride started to take over in North Vancouver, Kamloops and Utah. Riders like Wade Simmons, Richie Schley and Brett Tippie brought the brand to a new audience by hucking themselves off cliffs, over monster trucks and off skinny bridges. In fact, Rocky Mountain’s history started in the early 80’s when three North Vancouver bike shop employees started building bikes in Canada.
By the time the freeride movement started in the late 90’s Rocky Mountain had already achieved so much as a small Canadian bike brand. Rocky Mountain bikes had been ridden to World Cup wins and Canadian National XC Championships. They were selling bikes internationally and even created a component brand; Race Face Bicycle Components, to create high quality components for their team riders and production bikes.
Rocky Mountain’s achievements didn’t slow down after the 90’s, Wade Simmons won the inaugural Red Bull Rampage in 2001, Marie-Hélène Prémont competed at the Athens Olympics in 2004 and won the silver medal and she would go on to win the UCI XC World Cup overall in 2008.