New 2020 Norco Sight Mountain Bike Review
Behind the Science of Send
Words by Drew Rohde | Video & Photos by Brian Niles
A few months back when Norco Bicycles released its 2020 lineup, the internet was buzzing. Not only did the new bikes look sharp, but Norco was also catching a lot of attention thanks to their press releases throwing strong marketing hype around the redesigned models. Words like proprietary kinematic software, anthropometric data and lots of other catchy phrases were being met by excited fans and skeptics alike. Mountain bikers may be the most hardened consumers on the planet. I think it’s safe to say we’ve grown resistant; dare I say hostile to the yearly marketing parade of ever-improving products that do everything better. For example, it’s quite possible that mountain bike forum commenters have scared every brand from using an acronym for anything ever again. So, where does that leave the new Norco Sight and what exactly is the Science of Send?
We spent the last two months learning about the new Norco Sight, talking with Norco engineers and putting some test miles under our belts so we could better understand what this bike offers consumers looking to buy a new mountain bike.
After putting the tires to dirt, we had a list of questions for Norco Bicycles’ Engineering Manager David Cox and Design Engineer Geoff Scott, the first being, what is the “Science of Send?” According to Norco Bicycles, it is a “Supporting marketing directive – a sexy tagline if you want to call if that way – designed to encompass the hours of research and development that went into developing the 2020 Sight.” No denying it’s catchy, and props to Norco for nailing that one down, but let’s get out the white gloves, it’s time to dissect the new Norco Sight.