The Brand New Helmet Range
Engineered by Brains, For Brains
Endura add new skid lids and new technology.
Heads. Quite important things really. Without them we wouldn’t even be around…or if we were, we’d be running around in circles like demented chickens and certainly not out riding our bikes.
Endura certainly value them. Which is why they not only apply all of their own engineering knowledge to them, but they also work very closely with key expert partners to make their helmets some of the best that are out there.
For 99.9% of the time, they need to look great, be comfortable and offer great ventilation and Endura have that well and truly covered, literally. For the other 0.01% of the time, and it’s an astronomically important 0.01% of the time, the helmet needs to provide the best possible protection it can, and here Endura can offer up the triple whammy of Endura x Mips® x Koroyd® in the latest versions of the MT500 and SingleTrack Helmets, plus a new Mips version of their Hummvee Plus Helmet.
Summer ‘22 marks a significant milestone for Endura helmets, already one of the brands fastest growing categories. The comprehensive range moves up to the next level with key styles re-invented and Mips technology introduced across a variety of price points. The SingleTrack, Hummvee Plus, and the FS260-Pro Helmet will now all be available in two version: with or without Mips technology. As Endura’s flagship mountain bike helmet, the MT500 Helmet is only available in the full spec version with both Mips and Koroyd technologies. Furthermore, Endura boasts unique designs and exceptional tech across MTB, Road and Urban helmets ensures all types of riders are protected, in style, no matter what their wheel size, tyre tread or choice of terrain.
Ian Young, Endura Category Manager, says: “We’ve been producing great helmets and growing the range for many years but summer ‘22 sees a step change in Endura’s offer, both in terms of choice and technical safety features. The addition of Mips options and expanding our use of Koroyd technology demonstrates our goal of creating best in class product.”
John Thompson from Mips explains the main benefits of their technology: “A helmet is obviously meant to protect you from getting seriously injured in a crash. Helmets are traditionally designed and tested to handle direct linear impacts, but most crashes don’t work like that. Most crashes involve falling at an angle. If you’re cycling on road or dirt at 10, 15, 20 mph or faster and you fall and hit the ground, there is a lot of moving energy. The angled impact of your helmet on the ground causes rotational motion. This motion can transfer forces to your head causing strain in the brain and potentially resulting in traumatic brain injury, like concussion or worse. The Mips safety system inside the helmet is engineered to allow for movement of the head inside the helmet on certain angled impacts, intended to help redirect rotational motion away from the head, with the purpose to help reduce the risk of brain injury.”
Having looked after the head of MTB legend Danny MacAskill (and thousands of other mere mortals) the original MT500 is a hard act to follow but the 2022 update will not disappoint. Building on the success of its predecessor the model provides increased coverage and the addition of Mips technology makes it safer than ever. The full Koroyd core delivers unrivalled impact absorption and keeps the weight low and large vents keep your head cool when things heat up. An array of added features include an accessory mount and a light clip, a goggle strap gripper, a visor with broad range of adjustment and an eyewear dock to complete the package.
The MT500 Helmet comes with both Mips and Koroyd technologies, with a fit system fully integrated into the Mips layer. This provides a 360-degree flexible mount which conforms to different head shapes for an extremely comfortable, secure fit. There are 6 colorways offered, with a retail price of £169.99.
There’s a clear spec upgrade on the new SingleTrack Helmet with the addition of the Koroyd panels, adding lightweight protection in around the side of the head, one of the most commonly impacted areas in crashes. The new styling features a peak that is much more integrated into the helmet design, following the lines of the large vents running over the head. Another new stand out feature is the TPR moulded goggle strap gripper on the rear of the helmet, which is shared with the MT500, as well as the increased head coverage, new fit system and strap slider.
The SingleTrack Helmet will be available in options with or without Mips, appealing to a wide range of MTB riders, and with 6 different colours in each option, including one with a graphic print. The MIPS-equipped version retails for £109.99, whereas the non-MIPS version comes in at £89.99.
Hummvee Plus Helmet
The new Hummvee Plus Helmet is a great all-rounder at an accessible price point. Offering excellent head coverage and a slightly less aggressive look than the basic Hummvee, this lid is at home in the mountains or on the city streets. The engineering of the Hummvee Plus Helmet has been carefully thought through to create a product that punches above its weight for its price point. Constructed with a single shell with a sculpted peak and clean lines, its finishing details follow the other new helmets with the updated fit system and new strap divider.
This helmet is also available in Mips and non-Mips options, in 5 colourways, one of which is a full grey camo, matching the new Hummvee prints. The MIPS version retails for £84.99, and the non-MIPS version retails for £64.99.
Endura was established in 1993 and has always been synonymous with inventive, bulletproof kit that relishes the stresses that any kind of biking subjects it to. From Mountain to Road, Gravel to Urban Commute and Triathlon, Endura has been engineering apparel and accessories with a philosophy of Renegade Progress for close on 30 years. Endura continues to defy convention and embrace the radical to create game-changing products.
From the first prototypes made on a kitchen table in Edinburgh, Endura has evolved into an admired global brand with a rack of game-changing and award-winning products.
The Endura Custom team is the whirring heart of Endura and manufactures clothing, at scale, in a cutting-edge production division that’s based at our headquarters in Scotland, just like it always has been.
Endura supports an incredible group of world class athletes who ride and race across the numerous disciplines that we create kit for.