NORCO BICYCLES
FREE TO BE
Feat. MATT MACDUFF
MATT MACDUFF EXPLORES THE ROOTS OF FREERIDE THROUGH A MODERN LENS.
When mountain biking stumbled across Freeride in the mid 90’s, it was a revolution fueled by emerging MTB technology, BC’s unique geography and janky, hand-shot VHS edits shot by the pioneers who were unknowingly documenting the lore of the sport.
In Free to Be, Matt MacDuff explores Freeride’s roots aboard his Shore by exploring the sport’s revolutionary freedom of defining your own line through an updated lens that reflects his fresh take on the landscape where it all began.
CREDITS
Filmed & Edited by: Brody Jones
Sound Design: Keith White Audio
Colour: Sam Gilling
Photography: Dylan Sherrard
Drone: Kaddy FPV
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