Norco offers several spec options and price points for the Fluid FS, starting at $1,999. Our top-spec test model comes in at $3,999 while other models retail for $3,149 and $2,499. The Fox Factory fork brings performance and the ability to fine tune settings that are normally only seen on higher end bikes. Complimenting the fork is a Fox Float X Performance Elite shock that has been custom tuned specifically for the Fluid.
Norco worked with various shock manufacturers to provide custom tuned dampers on shocks across the range. It’s common to see many brands working with a company like Fox or RockShox on custom tuned suspension for a bike that is double or triple this price, but as mentioned in the Dissected Feature on the Fluid (here), Norco’s product manager Paul Burnett shared that Norco spent a ton of time working to custom tune the ride for every level bike and shock from Fox to X-Fusion. They went over dyno data and fine-tuned the performance of the shock to best suit the bike, even at the $1,999.00 price point. Norco has put a lot of effort into creating an entry level full suspension bike that performs well and it shows.
The suspension outfitted on this bike is impressive, but so is the Shimano XT drivetrain, four piston TRP Trail Evo Brakes, 203/180mm brake rotors, and long travel dropper post. The Fluid comes in sizes Small to XXL, which Norco claims will fit riders 5’1” to 6’7”. The size Small is equipped with a 150mm dropper post, the Medium and Large with a 170mm, and the XL and XXL come spec’d with a 200mm dropper post.
In addition to spec’ing this bike with quality components, Norco Bicycles is trickling down their Ride Aligned technology to the new Fluid. This technology does more than slap on a size specific chainstay. It has altered reach, seat tube angles, and steering geometry to ensure each rider can maximize the performance of the bike. According to Norco, if you follow their bike setup guide (here), the body position for each rider should stay the same no matter what size bike you are on. The size Large that was tested had a 480mm reach, 635mm stack height, 65-degree head angle, and 1,245mm wheelbase.