Experience Center coming to Bentonville
YT Mill comes to Arkansas
YT Industries is proud to announce that a new “YT Mill” will be opening in Bentonville, Arkansas in early 2024. Following the success of the YT Mill consumer experience centers in San Clemente, CA, Surrey Hills UK and Hausen, Germany, YT Industries will open a new flagship Mill in the heart of the OZ Trails mountain bike network in Northwest Arkansas.
“It really is incredible to see the amount of energy and focus that the sport of mountain biking is getting in Bentonville and we’re super excited to be bringing YT there. The YT Mills are more than just demo centers – they are immersive brand experience centers meant to elevate, educate and engage the mountain bike community. What better place to do that than the mountain bike capital of the world?” – Jeff Taylor, President YT Industries USA
“It has proven extremely successful in giving customers access to the brand and an understanding of our vision, and to see our bikes ‘in the flesh’ on a great trail network,” explains Matthew Wale, Director of Global Retail.
Brand experience is a cornerstone of the YT philosophy, and the YT MILLs are the physical manifestation of that ideology. Each showroom gives customers full access to the YT brand, bike demos, expert consultation, merchandise, brand activations, and events. “Building relationships with customers offline is a key enabler for trust and credibility. Being a primarily online DTC brand, physical connections are invaluable, and the MILL allows us to introduce the brand and our bikes to customers in person,” Wale claims and continues, “As customers enter the MILL, we want them to immerse themselves into the world of YT, become part of the YT Family and start living uncaged. We want to introduce the same experience to Bentonville. It’s a mountain biker’s paradise with a growing mountain
bike community, a city with a passion for music, art, and awesome coffee… It feels like a natural home for YT to expand and position our next MILL. We want to be part of and contribute to this community.”
“We are thrilled to welcome YT Industries as they open the newest YT Mill in Bentonville. As more cycling–related businesses relocate to the MTB Capital of the World it furthers our vision of Northwest Arkansas as a premier hub for cycling and cycling–related businesses in North America.” – Aimee Ross, Runway Group
“OZ Trails is a world–class trail system that attracts world–class partners and businesses. The YT Mill will be a vital piece of our burgeoning cycling eco–system and we are excited to welcome them to Northwest Arkansas.” – Gary Vernon, Runway Foundation
YT will be recruiting for this new MILL location in Fall 2023. The latest jobs can be found on us.yt–industries.com/YT–Jobs. For everyone that can’t wait until Spring 2024, be sure to visit the Rolling Circus at Bentonville Bike Festival or at some of the other planned stops.
For more Information about YT Industries:
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