Photos by Michael Drager

Fox Racing, the global leader in motocross and mountain bike safety equipment and apparel, proudly announces the grand opening of its latest brick-and-mortar retail experience in Bentonville, Arkansas. The grand opening event took place in conjunction with the Bentonville Bike Fest on May 26.

Conveniently located a short pedal or jog to Slaughter Pen Trails and Coler Mountain Bike Park, the store offers a robust collection of mountain bike, lifestyle, and motocross apparel and hardgoods, promising to elevate the local riding experience through products available for purchase and rental.

“Our Retail Vision is to create immersive brand experiences that equip and inspire riders,” said Jeff McGuane, President of Fox, Bell, Giro, Blackburn, Raskullz and Crash. “We are thrilled to join the Bentonville community and support the riding movement in the region.”

Fox Racing’s new store was thoughtfully designed for this Bentonville location, kicking off Fox’s retail expansion plans and ensuring an immersive and meaningful experience for riders and guests. With an aesthetic that seamlessly blends riding and nature through the innovative use of biophilic design, the store build incorporates natural sourced materials, creating an environment that embraces the bond between riding outdoors and community.

For more information and the latest on Fox Racing, visit or @foxracing on Instagram, Facebook, TikTok, and Twitter.


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