EW: What makes your products unique and sets SHREDLY apart from competitors?
AR: We are made for women by women
We are always refining and dialing in fit based on feedback from our customers.
We offered artfully designed colorways and even work with artists to create these designs.
We are always innovating when it comes to products, fabrics, thinking about how we can be more sustainably mindful.
EW: What’s your favorite product and design/pattern?
AR: Currently, I am really proud of our Biker Cham and Romper. They are really fun pieces that exude the spirit of SHREDLY which is – how can we bring a fun, fresh approach to technical riding products that make the experience of getting out that much more enjoyable.
EW: Not only is SHREDLY producing top-of-the-line outdoor apparel for all women, but you’re out here innovating and have come to this market with your brand’s own eco-friendly fabric, called ecoFab. What made you decide to get into the fabric game?
AR: We couldn’t find the fabrics we wanted with the sustainability properties that we were looking for. And we made a commitment when sourcing new fabrics that they all meet certain standards so when that doesn’t exist we’ll work to develop our own.