FORGE+BOND

SHIFTING GEARS WITH NEW CARBON FIBER WHEEL LINE

INTRODUCING THE SHIFT SERIES

High-Performance Carbon Fiber for Everyone: FORGE+BOND’s Shift Series is a Premium Upgrade with a Practical Price Tag.

FORGE+BOND, the manufacturer of high-performance, recyclable thermoplastic carbon fiber wheels and components, is proud to announce the launch of the Shift Series. This new line of enduro, all-mountain, and XC wheels delivers the brand’s industry-disrupting FUSIONFIBER® technology at a game-changing price of $1,250. Starting today, customers can purchase the Shift Series wheels exclusively at www.forgeandbond.com.

“We’re passionate about making high-performance cycling accessible to everyone,” says Brett Stahl, VP of Brand and Marketing at FORGE+BOND. “The Shift Series of wheels within the Forge+Bond portfolio shatters the barrier to entry for riders who want the advantages of carbon fiber, the tangible benefits of FusionFiber and all at a price point that doesn’t break the bank.”

The main component that makes the Shift Series possible is the hub. While the Core series provide riders the option to select between the American made Industry Nine Hydra and 1/1 hubs as well as the DT Swiss 240 hubs, the Shift Series feature an all new Forge+Bond hub built in conjunction with the team at Bitex. These hubs are designed with a 6-Bolt brake rotor interface, have a J-bend spoke system, and are constructed out of lightweight and durable aluminum body.

Like all FORGE+BOND wheels, the Shift Series wheels are made with FUSIONFIBER, a carbon fiber material that uses long chain nylon polymers as the bonding agent instead of the brittle epoxies that are found in traditional carbon fiber products. FUSIONFIBER products are stronger and more durable than those made with traditional epoxy-based carbon fiber. This is due to the microscopic flexing in the FUSIONFIBER material, which allows the wheels to radially dissipate shock throughout the rim, resulting in a smoother rider with much higher impact resistance.

For customers keen to support brands that take a stance on reducing one’s environmental impact and promoting responsibility, FORGE+BOND’s wheels can also truly be recycled. This is due to the ability to reform and remold the nylon polymer bonding agent within the carbon fiber material. If a wheelset breaks or a manufacturing defect occurs, the team at FORGE+BOND seeks to reclaim that wheel and feed it back into its Utah-based manufacturing facility. Once removing the hub and spokes, it is possible to simply chop up the wheel into a short fiber material that can then be used to manufacture any number of thermoforged products. Currently, Forge+Bond is making tire levers out of this reclaimed material and has a variety of products in development.

FORGE+BOND isn’t just building wheels; they’re shifting the cycling industry towards sustainability and accessibility. The Shift Series proves that premium performance doesn’t have to come at a premium price. Learn more about the Shift Series at www.forgeandbond.com.

SHIFT SERIES OVERVIEW:

● Proven FUSIONFIBER® technology: The same innovative, thermoplastic carbon fiber material found in FORGE+BOND’s premium wheels, offering unmatched strength, durability, and a smoother ride.
● Performance-driven design: Each model is optimized for its intended discipline, with enduro, all-mountain, and XC options available.
● Tubeless-ready: Experience the benefits of lower rolling resistance, improved traction, and fewer flats.
● Performance within Reach: F+B Shift 6B Hub by Bitex.
● Sustainable: FUSIONFIBER® is fully recyclable, minimizing environmental impact.
● Made in the USA: Crafted with pride in Gunnison, Utah.

F+B SHIFT 25 XC 29” – $1,250

● Fly up climbs and shred singletrack with a lightweight and responsive design.
● Hub: F+B Shift 6B – Boost Spacing
● Brake Mount: 6-Bolt
● Tire Size Range: 2.1” – 2.4”
● Max Tire Pressure: 40 psi max
● ERD: 592mm
● Rim Outer Width: 31.4mm
● Rim Inner Width: 25mm
● Bead Wall Thickness: 3.2mm
● Spoke Count: 28h
● Spoke Type: Sapim CX-Ray
● Rim Weight: 380g
● Wheelset Weight (F+B Shift 6B Hub): 1600g

F+B SHIFT 30 AM 29” – $1,250

● Conquer any trail with a perfect balance of stiffness and compliance.
● Hub: F+B Shift 6B – Boost Spacing
● Brake Mount: 6-Bolt
● Tire Size Range: 2.3” – 2.6”
● Max Tire Pressure: 40 psi max
● ERD: 594mm
● Rim Outer Width: 38mm
● Rim Inner Width: 30mm
● Bead Wall Thickness: 4mm
● Spoke Count: 28h
● Spoke Type: Sapim CX-Ray
● Rim Weight: 480g front | 530g rear
● Wheelset Weight (F+B Shift 6B Hub): 1832g

F+B SHIFT 30 EM 29” – $1,250

● Dominate rough terrain with confidence thanks to the wide rim profile and bombproof construction.
● Hub: F+B Shift 6B – Boost Spacing
● Brake Mount: 6-Bolt
● Tire Size Range: 2.3” – 2.6”
● Max Tire Pressure: 40 psi max
● ERD: 594mm
● Rim Outer Width: 38mm
● Rim Inner Width: 30mm
● Beadwall Thickness: 4mm
● Spoke Count: 28h or 32h
● Spoke Type: Sapim D-Lite
● Rim Weight: 530g
● Wheelset Weight (F+B Shift 6B Hub): 1920g

ABOUT FORGE+BOND
FORGE+BOND is a manufacturer of high-performance, recyclable bicycle wheels and components with a mission to reimagine the way the world rides and to create more from less. By pioneering processes and creating products that stay out of landfills, FORGE+BOND aims to waste nothing–not only in materials, but also in resources and time. Their cutting-edge proprietary advanced thermoplastic carbon fiber material FUSIONFIBER® allows FORGE+BOND to manufacture cycling components that can be reprocessed again and again. Everything from raw materials to the final product is built with quality and care in the USA, ensuring performance, durability, reliability, and sustainability.