Considered by many to be the first, dedicated mountain bike brand, Specialized has been at the forefront of bicycle and component production since 1974. With a beautiful home office in Morgan Hill, California, Specialized Mountain Bikes remains close to the heartbeat of the West Coast mountain bike culture. With a business motto like Innovate or Die, Specialized is constantly searching and finding ways to remain relevant and at the top of their game.
Specialized built their own wind tunnel and on-site labs to test everything from aerodynamics to safety equipment. Specialized has grown into a one-stop shop offering just about everything a rider could need from bikes to tires, helmets, cycling shoes and riding gear.