Eminent Cycles has used the direct sales model to their advantage.

They are a small San Diego based bike brand that has an international feel. Eminent Cycles are creating carbon fiber full suspension frames that are assembled and test ridden in San Diego before being boxed up and shipped to their customers. This new direct sales model gives new brands like Eminent the ability to create high quality carbon fiber bikes at a fraction of traditional prices to their customers.

Eminent currently offers two different models in three different builds. Both the Onset LT 29 and the Onset ST 29 use their AFS suspension platform; AFS stands for Active Float system. Eminent’s goal with AFS is to achieve traction through descending, pedaling and braking.

In today’s mountain bike climate small brands are able to offer a lot of things that the larger brands cannot. Eminent’s owner Jeff Soncrant is able tweak geometry numbers or suspension kinematics at the drop of a hat. He is also able to jump on the phone with perspective buyers to share his passion for the bikes, answer some questions or fine tune their desired build. Brands like Eminent are able to offer a unique customer service experience because of their size.


We at The Loam Wolf are fans of the little guy trying to take on the giants and we hope to review more Eminent bikes in the future.

Below you can find all of the reviews we’ve conducted aboard Eminent Cycles. We take pride in offering the most honest and up-front reviews in hopes that you can better inform yourself on any future purchasing decisions based on your local terrain and skill level.

To learn more about Eminent Cycles visit: https://eminentcycles.com/