RIDE CONCEPTS

TRICK OR TREAT?

INTRODUCING THE GROM ARMY

As Ride Concepts celebrates two years, attention turns to reflecting on how bikes have been a direct influence in making us the people we are today. Many of us were fortunate to be introduced to the bike at a young age-to feel the independence that the bike afforded us and the confidence that we built as our skills progressed.

Ride Concepts - GROM ARMY

It is with that driving foundation and commitment to the sport that Ride Concepts introduces the GROM ARMY: seven of the most diverse and badass youth mountain bikers on the planet. They go bigger than your paycheck and won’t hesitate to steal your candy.

Ride Concepts - GROM ARMY

“Not only is riding my bike still a passion today, but riding with my son is the best part,” said Founder and CEO Brandon Dodd. “This was the most influential aspect in starting the company as quality gear and rider support for youth isn’t easy to come by.

Ride Concepts - GROM ARMY

Team Manager Paul Basagoitia, who began racing BMX at age 6, handpicked the riders in the GROM ARMY.“

These kids aren’t just the future of mountain biking, they are the now!” said Basagoitia.“They can shred everything you put in front of them-from big mountain lines to backflips at your local bike park and they’re winning races.”

Ride Concepts - GROM ARMY

FINLEY DAVIS | 11

Dirt Jump
@finley2012davies
“All riders inspire me”

Ride Concepts - GROM ARMY

LUKE MALLEN | 12

Downhill
@thosemallentwins
“My goal is to work hard to become a professional rider. Right now, I am trying all different types of riding, but in the future I hope to race a lot of dual slalom, spend time in the desert riding with friends and travel around the world to race downhill.”

Ride Concepts - GROM ARMY

ALEX MALLEN | 12

Downhill
@thosemallentwins
“My perfect day is to spend time with my family and friends doing what I love, which is riding bikes, skiing, fishing and jumping on trampolines.”

Ride Concepts - GROM ARMY

MAX CLARK | 12

Enduro
@max_rides_bikes
“My perfect day is no homework and a good MTBride.”

Ride Concepts - GROM ARMY

Finley Kirschenmann | 13

Downhill/Dirt Jump
@finleykirschenmann
“A rainy day in Whistler is my perfect day. Shred all day, ride Top of the World, then come home to chicken wings.”

Ride Concepts - GROM ARMY

Fred LaRiviere | 13

Downhill/Dirt Jump
@fred_romeo
“People love my scrambled eggs”

Ride Concepts - GROM ARMY

Dane Jewett | 14

Enduro
@danerbomb
“Always trust yourself and you will be able to do anything”

Ride Concepts - GROM ARMY

Catch the GROM ARMY competing, creating edits and stashing their favorite candy in their fannies in the months to come.

Ride Concepts - GROM ARMY

For more on the GROM ARMY, check out www.rideconcepts.com. Ride Concepts is a rider-owned bike footwear company based in Truckee, CA