Norco Bicycles Partners With Dirt Series

Norco Bicycles partners with Dirt series

NORCO BICYCLES IS EXCITED TO ANNOUNCE A NEW RELATIONSHIP AS TITLE SPONSOR OF THE DIRT SERIES MOUNTAIN BIKE CAMPS.

“Dirt Series is extremely proud to partner with Norco as our new Title Sponsor! We couldn’t ask for a better fit for our program, as Dirt Series and Norco are both communities of passionate mountain bikers, equally dedicated to making mountain biking more accessible and fun for  women across North America.” Said Meagen Dennis, Owner/Managing Director.

“Our focus is instilling confidence in all riders, of all ability levels, in all mountain biking disciplines and locations. By having fun, being  outside and getting dirty – our camps build fundamental skills and a lifelong passion for mountain biking, and Norco’s ideology echoes our  vision to a T!”

The touring camps have focus on providing female-identifying riders safe, inclusive learning weekends at venues across North America since  2001. As they have evolved over the past two decades, their mission has broadened, encouraging members of the LGBTQ+ and BIPOC  communities to get outside and discover mountain biking in a supportive atmosphere.

Smith Mainline Helmet Review

The 44-event roster zigzags Canada and the US throughout 2022 providing attendees with learning experiences and instructors focused on  their unique ability and preferred riding style. With so many options, riders can attend the most convenient, close-by venue, or plan a  destination vacation around a camp at a dream location.

A quarter of the Dirt Series event roster is All-Gender, but 33 of the camps remain  true to the series’ founding mission, including 10 weekends specifically for youth women.

“When I found out we had an opportunity to work  with Meg and her amazing program, my immediate thought was ‘How can we help?’. Mountain biking is a sport of discovery – not just of  skills and places – but strength, determination and community.” Said Peter Falk, Norco VP of Marketing.

Smith Mainline Helmet Review

“With a broader spectrum of people on the trail, all of our experiences are heightened. Our stories are made richer. By providing space and  opportunity for thousands of new faces every year, the Dirt Series program is great for the culture of riders that we’re all a part of.”

Dirt Series registration opens February 15.

The 2022 event schedule is live NOW.

LEAVE A COMMENT, WIN FREE SWAG!

Want to win some free schwag? Leave a comment and vote up the most thoughtful comments and each month we’ll pick a winner. The person with the smartest and most helpful replies will earn some sweet new gear. Join the Pack and get the latest news and read the latest reviews on the top mountain and electric mountain bikes.