Lazer KinetiCore Helmet Technology

LAZER

KINETICORE

INTEGRATED ROTATIONAL IMPACT PROTECTION

Next-level brain protection that’s better by design.

Lazer helmets with KinetiCore technology are the first to include built-in rotational-impact protection. The new impact technology incorporates unique Controlled Crumple Zones.

As KinetiCore is built-in and fully integrated within the helmet’s core, it results in less weight and more ventilation. The launch of KinetiCore technology is the result of over 10 years of research, testing and refinement by the Lazer team.

Change the way you think about brain-protection technology with KinetiCore.

Lazer’s all-new built-in helmet technology that provides improved protection for cyclists and increased comfort at a lighter weight, boosting  riders’ protection, confidence and enjoyment in the saddle.

KinetiCore is unlike any other helmet technology in existence. Lazer worked for over a decade to create a new technology that completely changes the current way of thinking about brain protection. The result is KinetiCore: Advanced protection technology that’s built into the helmet rather than added on.

Lazer KinetiCore Helmet Technology

Advanced protection and lighter weight.

The fact that KinetiCore is integrated into the helmet is crucial as it reduces the overall weight of the helmet, which boosts riders’ speed and  comfort. It also means that Lazer is able to design each helmet to the company’s own specifications and build KinetiCore in rather than  having to add it on afterwards. In turn, this means Lazer can increase ventilation and improve airflow through each design, something that all riders are looking for. It also results in less plastic being used in construction than with previous comparable models.

With KinetiCore, Lazer has created something that moves impact absorption forward: the Integrated Rotational Impact Protection based on  the Controlled Crumple Zones that protects riders from both direct and rotational impacts, meaning they can ride with confidence.

KinetiCore is a new benchmark for lightweight, protective helmets available for every type of cyclist.

“Our aim has always been to protect cyclists in the event of crashes in the most effective, comfortable and stylish way possible. KinetiCore aligns to our mission, based on a principle that has been our foundation for over 100 years: ‘To contribute to a society where cyclists can enjoy riding in safety.’” – Mike Smink, Lazer’s commercial director.

“We use the pro peloton as a statement for our helmets, because if it’s good for riding 250km and then sprinting and winning, then it’s good for our customers as well. That’s why at Lazer we’re not working for the pro riders, we’re using them to make sure our customers have the best helmets possible.” – Sean van Waes, Lazer’s General Manager..

“With our position of holding the most 5-star rated helmets within the independent Virginia Tech bicycle helmet rating, the moment they confirmed our first KinetiCore helmets with 5 stars was hugely important. This is because this standard is recognised as the leading independent reference to cyclist brain-protection technology.” – Guido de Bruyne, Lazer’s R&D manager.

Lazer’s range of KinetiCore helmets is released globally on 31 March 2022 and will be available through global Lazer helmet dealerships.

To learn more on the KinetiCore technology and for individual helmet information, weight and SRPs, head to lazersport.com/kineticore.

You can read our review of the Lazer Jackal Kineticore here; the top-tier mountain bike helmet by Lazer that is one of the helmets to incorporate the new tech for its launch.

Lazer KinetiCore Helmet Technology

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